However you look at our Intellectual Property whether Character driven or Brand led its about three things
We find the appropriate market and then we populate the web with Brand solutions. The management of key social marketing web sites is key to this function the heart of which is Facebook and Twitter though we also manage across a wide number of platforms updating blogs and web pages on a weekly and sometimes daily basis, we ensure our Brands always have something to say.
Our Brand Management falls into two core categories of which Character Development is a key function of the business. On behalf of the Principal we will advise how a Character led property should be brought to market. We will develop the USP of the property and will give advice on every aspect of the creative process working with our award winning creative design team. Taking key aspects of the story we need to tell we will build layer on layer of creative formatting so that our characters are more than cartoon representations but project an emotional content which is unique to them. Story and emotional content is the lynch pin of this extensive consultation period.
We represent and advise on how to exploit Intellectual Property Rights. We negotiate with agents on an international basis and we set up, manage and maintain routes to diverse markets. Testing brand strengths and making recommendations to correct brand weakness is a core feature of this service. We make it our business to understand carefully targeted markets and we make adjustments which will suite a property crafting it into a desirable object. Telling the ‘story’ of the Brand is essential in this respect
With traditional routes to market breaking down, one of the important aspects of our work is identifying and managing online marketing of brands. This begins with identifying the places on the internet where the end user can be found and then bringing to them a retail solution which gives ready access to the merchandise. In some instances we actually manage this down to an in-house retail programme which enables us to build customer relations with our core clients. This is a bespoke service.
TV Production Finance combined with Distibution solutions for Character Property shows is something upon which we have begun to build a reputation. We have a very clear road map to sucess in taking a venture from it’s earliest stages,presenting it to the market to demonstrate it’s viability and then working with a number of independant financial service execs to make the dream a reality. This is often a drawn out process but once we take on a new project we believe in it all the way through to delivery of a completed series with mulitple broadcast deals attached.
Getting the story right for the market is one of the core initiatives at Those Licensing People. If the market cannot understand the story you are telling in the most fundamental way then no matter how good it might appear to be on the surface, it will ultimately fail, which is why we put a lot of equity into Style Guide and Bible development. Every property is unique; there is no template formula which will work. Each project is addressed on its own merits and each recommendation is subject to a process of story evaluation.
Our associates demonstrate our commitment to offer a broad range of media and marketing services, and are therefore key to our vision and mission. Our associates are the foundation of our success.
Our team is always happy to help
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