Those Licensing People
UK Licensing Agency
This year’s slate is incredible, with many exciting up and coming movies, TV shows and gaming releases.
Kidscast Promo from Kidscast on Vimeo.
KIDSCAST is the monster new VOD channel for children's shows, games and interactive learning content. A safe space, all in one place. Visit http://www.kidscast.tv for more shows, fun and games!
A perennial children's favourite in the UK, running from 1952 to 2004 under various titles and settings (The Sooty Show, Sooty & Co., Sooty Heights and finally Sooty), first on The BBC and later on ITV. A new series, entitled Sooty, began in 2011. Created and presented by Harry Corbett, then by his son Matthew and now by Richard Cadell, the show revolves the adventures (and misadventures) of a group of glove puppets.
The French-British stop motion animated series, The Magic Roundabout, was created in 1963 by Segre Danot with the help of Ivor Wood (who as it happens was born in Leeds, the headquarters for Those Licensing People) and quickly attained cult status here in the UK when it engaged an adult audience who appreciated Eric Thompson’s dry, humorous narrative. The extent of their loyalty to the show was demonstrated when the BBC moved it from its original time slot just before the evening news to an earlier children’s viewing time and it instigated a barrage of complaints. Die-hard fans of the series will be aware that the British story lines bear no resemblance to the original French version and that instead of translating directly from the original, narrator Eric Thompson (father of actress Emma Thompson) chose to deliver his own stories based on what he could see happening on the screen. This resulted in a charmingly bizarre and immensely original series that was an instant hit with both children and adults alike and at its peak attracted an audience of 8 million viewers. The series went on to form the basis of the 2005 CGI animated film of the same name with an all-star cast that included Robbie Williams as the voice of Dougal, Kylie Minogue as Florence, Jim Broadbent as Brian, Joanna Lumley as Ermintrude, Ian McKellen as Zebedee and Bill Nighy as Dylan. The film did not try to emulate the original but rather is inspired by its predecessor and successfully made way for a new era of The Magic Roundabout which children of this generation can enjoy.
Willo the Wisp was one of the memorable 80's shows fondly recalled for the surreality in its characters and storylines - all thanks to creator Nick Spargo and his manic imagination. Originally created in 1980 and narrated by Carry On star Kenneth Williams, Willo the Wisp is a ghost-like storyteller / "gossiper" who'd tell about the goings-on in Doyley Woods, where we first meet Mavis Cruet the "overweight fairy person", Arthur the Caterpillar, The brainless Moog, the Beast (formally Prince Humbert the Handsome), Carwash the Cat and Evil Edna the wicked witch.
Cut the Rope has been an instant success since its debut in October, 2010. The game remains a top app throughout mobile markets, browsers and desktops, and has been downloaded more than 600 million times to date. In addition to the games, there is also Cut the Rope comics and Om Noms very own animation series “Om Nom Stories”. They’ve also recently extended the Cut the Rope franchise with toys, board games, apparel, accessories and other branded merchandise.
Boy and the Dinosaur™ is a preschool series about an ordinary Boy and his extraordinary friend, Dinosaur. It blends big, visual storytelling and broad, physical comedy with plenty of original music and a simple educational philosophy. Boy is an ordinary, four year old boy. He loves climbing, exploring and playing – but, most of all, he loves dinosaurs! One night, Boy wished so hard on a shooting star that his wish came true… and Boy got Dinosaur!
Discover a world where buildings talk, where animals stop you while you walk. Discover a world where mountains smile, where teacups chat to you a while. There are 120 different Worldeez to collect; 15 from each country, including a boy and a girl together with the items which make up their world. These are divided into 4 categories: food items; arts & culture; landscape and nature and architecture.
View Project
However you look at our Intellectual Property whether Character driven or Brand led its about three things
We find the appropriate market and then we populate the web with Brand solutions. The management of key social marketing web sites is key to this function the heart of which is Facebook and Twitter though we also manage across a wide number of platforms updating blogs and web pages on a weekly and sometimes daily basis, we ensure our Brands always have something to say.
Our Brand Management falls into two core categories of which Character Development is a key function of the business. On behalf of the Principal we will advise how a Character led property should be brought to market. We will develop the USP of the property and will give advice on every aspect of the creative process working with our award winning creative design team. Taking key aspects of the story we need to tell we will build layer on layer of creative formatting so that our characters are more than cartoon representations but project an emotional content which is unique to them. Story and emotional content is the lynch pin of this extensive consultation period.
We represent and advise on how to exploit Intellectual Property Rights. We negotiate with agents on an international basis and we set up, manage and maintain routes to diverse markets. Testing brand strengths and making recommendations to correct brand weakness is a core feature of this service. We make it our business to understand carefully targeted markets and we make adjustments which will suite a property crafting it into a desirable object. Telling the ‘story’ of the Brand is essential in this respect
With traditional routes to market breaking down, one of the important aspects of our work is identifying and managing online marketing of brands. This begins with identifying the places on the internet where the end user can be found and then bringing to them a retail solution which gives ready access to the merchandise. In some instances we actually manage this down to an in-house retail programme which enables us to build customer relations with our core clients. This is a bespoke service.
TV Production Finance combined with Distibution solutions for Character Property shows is something upon which we have begun to build a reputation. We have a very clear road map to sucess in taking a venture from it’s earliest stages,presenting it to the market to demonstrate it’s viability and then working with a number of independant financial service execs to make the dream a reality. This is often a drawn out process but once we take on a new project we believe in it all the way through to delivery of a completed series with mulitple broadcast deals attached.
Getting the story right for the market is one of the core initiatives at Those Licensing People. If the market cannot understand the story you are telling in the most fundamental way then no matter how good it might appear to be on the surface, it will ultimately fail, which is why we put a lot of equity into Style Guide and Bible development. Every property is unique; there is no template formula which will work. Each project is addressed on its own merits and each recommendation is subject to a process of story evaluation.
Our associates demonstrate our commitment to offer a broad range of media and marketing services, and are therefore key to our vision and mission. Our associates are the foundation of our success.
Our team is always happy to help
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