Those Licensing People is a boutique character and children’s entertainment licensing agency based in Leeds City Centre. We have garnered the reputation for the sensitive reintroduction of classic characters and brands into the licensing market. Our founder and Managing Director Russell Dever has over 30 years experience in children’s publishing, animation and licensing and has nurtured a team of highly creative and inventive individuals who are passionate about developing brands. We pride ourselves on challenging the traditional model of licensing and we continually strive to build licensing programmes that innovate and evolve from the conventional methods.


The Magic Roundabout

Roobarb and Custard

Willo the Wisp

Little Monsters

The Little Prince


We develop brand new models of working with brand owners that redefines licensing, including B2C programmes that allow our clients to go direct to the consumer.


Our extremely talented in-house design team have a range of expertise that covers product concepts, style guides, brand decks, packaging design and point of sale design, all of which can be created entirely from scratch.


We understand that a well run licensing program requires an investment of considerable time and effort in ongoing licensing management. This is why we encourage our clients and licensees to get in touch whenever, wherever with whatever.


We have developed effective systems to manage every aspect of working with licensees from contract negotiation through to royalty auditing, including an online approvals management portal.


Royalty Auditing
Licensee/Retail Management
Creative Asset Development
Style Guide Creation
Product Concept Design
Packaging Design
Brand Management
Legal Negotiation
Contract Execution
Financial Reporting
Approvals Management
POS Design
Web Design
Digital Marketing
Social Media Management
Digital Distribution
Brand Deck Creation

Kidscast is an over the top, subscription on demand entertainment platform for Kids with a core age of 5-8 years. Packed full of some of their best loved character animations like Thomas the Tank engine and Barbie, Kidscast also delivers lots of educating shows as well as books, magazines, music and games. With well over 400 hours of entertainment, it is a must have Ap which will keep your children (and you!) entertained and still delivering new things when other Kids apps are exhausted. Trusted by the industry and with added features like screen lock Kidscast is available to download here.

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